* * *
"CUT!"
The Wizard set the gold box down on the sound stage. The other actors relaxed.
"Billy!" Constantine complained, "Can we do something about this damn scabbard belt? It keeps pinching me in the ass!"
"Before the next take, Steve. I promise. Okay, let's all take five, okay?"
* * *
"Well, Solly, what did you think?"
"I don't know, Bill. I just don't know. This Constantine thing seems a little highbrow."
"I'll be honest with you, Solly. Your product only appeals to a limited demographic. People with lots of imagination, people who are looking to find the proverbial Better Way. Our Faces of History ad campaign is ideal for those people. We tell them, hell yeah, you can do better, but only if you pop your little brown pill first."
"So why can't we just show people taking Metanoia right here and now, having visions, and finding solutions to the problems in their lives?"
"You're kidding me, right? We want to get people hooked, not bore them to death! Selling dope is like selling soap. You have to entertain the customer.
"Take that spot you just saw. John Newman put that together; he's one of the best in the business. We want to put it in the art house theaters before indie and foreign films. Entertain them, Solly, entertain them!"
"Yeah, but Bill, this isn't just about entertainment. Metanoia's the only truly visionary drug on the market. It changes people's lives."
Bill shook his head.
"The truth is, you've got a niche product here. Since legalization, the big action's been in stuff that gets you high or chills you out. Your product isn't in either category. It just gives people hallucinations."
"Not hallucinations, Bill. Visions. Holy visions. Visions that connect people with their deeper selves and help them make good decisions in life."
"Yeah. Right. Well, Joe Six Pack doesn't want a meaningful life, Solly. He wants to get stoned. Now, with a few mods to the product, you could really have something..."
"What do you mean?"
"Well, I've been thinking. Maybe your chemists could tweak the stuff so it had a little more of the 'what if' factor. You know, 'what if I'd asked out that blond in high school instead of the old bag I'm living with now.' Then you'd have something. You'd get Joe Six Pack on board."
"You mean helping people live in a fantasy world."
"If you want to put it that way."
"Well, I don't know, Bill. That's not the vision we at Heilig Pharmaceuticals
had for this product."
"Well, Sol, you just got to ask yourself. How much of this stuff do I really want to sell?"
Sol Koplowicz fell silent.
The five minutes were up. The two men walked back to the sound stage.
x x x
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